Privacy Policy
A legal disclaimer
This Privacy Policy outlines how British Bakels Ltd (“we”, “us”, “our”) collects, uses, and protects your personal data when you use https://bakels.app (“the Site”), which supports the Bakels Group Conference (BGC).
This Site is for internal use only by employees, affiliates, and partners of the Bakels Group.
What data we collect
We may collect the following personal information:
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Name, department, or company affiliation (if submitted)
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Images, videos, or other media uploaded to the Site
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Email address (if provided or used to contact us)
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Interaction data from your use of the Site, including page views, schedule choices, and use of the AI assistant
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Technical data such as device type, browser, operating system, and IP address (via cookies or analytics)
How We Use Your Data
We use your personal data to:
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Provide access to and functionality of the Site
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Share conference-related updates and media
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Feature content (images, quotes, videos) in internal communications or future BGC promotions
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Monitor and moderate use of the Site to ensure appropriate usage
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Improve the quality and usability of the Site
Your data will never be sold, shared with third parties outside of the Bakels Group, or used for marketing unrelated to the conference or company events.
AI & Chat Assistant Use
The Site may include an AI assistant or Copilot chatbot feature to support your event experience. Chat interactions may be monitored and stored for moderation or security purposes. Use of the chatbot should be related to the event; repeated misuse may result in limited access.
Legal Basis for Processing
We process your data under the following lawful bases, in line with the UK GDPR and EU GDPR:
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Legitimate Interests – To run the event, improve the platform, and maintain a safe, professional environment
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Consent – When you upload media or submit content voluntarily
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Legal Obligation – To comply with data protection requirements
How Long We Keep Your Data
Personal data submitted through the Site will be retained for no more than 12 months after the conclusion of the event, after which it will be securely deleted from our systems.
An exception applies to photos, videos, and written posts voluntarily submitted to the community or members section of the Site. As outlined in our Terms & Conditions, these contributions may be retained and used by British Bakels Ltd and its affiliates for internal communication and future promotional purposes in perpetuity.
If you wish to request the removal of a specific piece of content that includes your personal data (such as your image or name), you may contact us at app@bakels.com, and we will review your request in line with applicable data protection laws.
Cookies and Analytics
The Site may use cookies or similar technologies to:
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Track basic usage and performance
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Store your preferences or session info for easier access
You may adjust your browser settings to block cookies if you wish, but some parts of the Site may not function correctly.
Cookies and Analytics
If you are based in the United Kingdom, European Union, or a jurisdiction with similar data protection laws, you have the right to:
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Request access to your personal data
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Request correction of inaccurate or incomplete data
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Request deletion of your data ("right to be forgotten")
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Object to or restrict the processing of your data
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Withdraw consent, where consent is the lawful basis for processing
To exercise any of these rights, please contact app@bakels.com. We will respond to all legitimate requests within 30 days, in accordance with applicable laws.
If you are accessing this Site from outside the UK or EU, we will assess your request in line with local laws and our internal policies to ensure fair and respectful treatment of your data.
Data Security
We take data protection seriously. Access to the Site and its data is limited to authorised users, and stored data is protected by secure systems and encryption where applicable.
Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us at:
📧 app@bakels.com
🌐 https://bakels.app
If you believe your data rights have been violated, you may also lodge a complaint with the Information Commissioner's Office (ICO) in the UK or the relevant authority in your country.